體驗式營銷活動 「樂迷嘅海邊之家」係一個為阿那亞舉辦嘅音樂藝術節而打造嘅場景式營銷項目。品牌標誌性嘅立方體被改造成探照燈,配以漸變嘅海岸線色彩同音頻波形圖案。線下展區透過互動裝置提供多感官展示同音樂相關嘅遊戲。互動直播令遠端觀眾可以遊覽各個展區同觀賞演出。場地採用輕型鋼結構、可再生物料以及低排放油漆同布料搭建。超過七萬名樂迷到場參與。
項目名稱 : Seaside Home For Music Fans, 設計師的名字 : Tmall Home, 客戶姓名 : Taobao Design.
This excellent design is a winner of golden design award in lighting products and fixtures design competition. You should definitely see the golden award-winning designers' design portfolio to discover many other new, innovative, original and creative lighting products and fixtures design works.
